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Invites consumers to post photos of new matte lipstick formulation.
July 28, 2017
By: Melissa Meisel
To celebrate the launch of the new L'Oréal Paris Colour Riche Matte Lipstick, the #1 global beauty brand is leveraging National Lipstick Day to showcase that people's lips can be bold in more ways than one. On July 29, consumers are invited to take part in the brand's largest National Lipstick Day initiative by showing off a bold hue and sharing bold words on social media. The #ReadMyLips social media campaign brings to life L'Oréal Paris' iconic tagline, “Bec...
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